French tourism agency launches Arabic website

The Peninsula
The National French Tourism Development Agency, under the patronage of the French Embassy, announced the launch of France.fr — the official dedicated Arabic website for France as a destination. With the goal of welcoming 100 million tourists to France by 2020, the Arabic version of the website has been developed to increase interest and footfall from the region.

France.fr is fully adapted with the traveler from the Middle East in mind. The content created takes into consideration cultural nuances and traditions. Social Media platforms are now also available in Arabic to inspire and encourage followers to share their experiences.

User-friendly and optimized for mobile consumption, the new website contains content and information on tourism in France, hotels, restaurants, things to do, culture and heritage, events and museums.

An average of 30,000 Qataris visit France every year. The number of Qataris visiting Paris has grown 30 percent in 2018, reaching more than 18,000 Schengen visas delivered for France. In addition, almost 14,200 visas have been approved for non-Qatari residents last year.

On the occasion of a press conference held on the January 21 in Doha, Franck Gellet, Ambassador of France to Qatar, emphasized on the latest services launched over the past year in Qatar to provide more comfort for the traveller.

“The French Embassy in Qatar, and its partner CAPAGO MENA, the official visa application center, are dedicated to make easier the process of visa delivery to France. New services, such as the France-Visas Portal in English and Arabic, VIP lounge at CAPAGO center in Al Jaidah Square, delivery of your passport directly to your house or work, are there to facilitate the procedures. A mobile biometric system to collect applicants’ fingerprints from their office, home or travel agency have been launched for the 1st time in Qatar.”

“Digital innovation is at the heart of our marketing initiatives and we have placed a significant focus on content creation, curation and distribution of the content on France in a number of languages to remain truly connected to people around the world.

“The website’s aim is to boost France’s appeal as a touristic destination, improving its ranking as a top travel destination for the Arab traveler,” explained Karim Mekachera, Regional Director of About France in the Middle East.